Michael Igagha Williams, is a graduate of Marketing Communications (Hons) from Ashworth College, Atlanta GA, United States of America. He studied Art Direction/Creative Design (Masterclass) from the University of the Arts, London, United Kingdom. He is an Alumnus of Lagos Business School’s Marketing Communications Programme Pan African University, and holds a Career Diploma from the Advertising Regulatory Council Of Nigeria (ARCON). He has over twenty years’ experience in the Marketing and Brand communication industry. A consummate marketing communication expert with specialisation in creative solutions, Michael is also dexterous in digital marketing, audio-visual and print productions. He has developed, managed and executed effective concepts and strategies which has led to transformation of business investments amongst Nigeria’s leading brands and multinationals across various sectors and has won numerous awards. Michael started his career at Commstrat Advertising in August 2003 where he rose through the ranks to become the Chief Operating Officer of the firm, leading various award winning campaigns. He was also the coordinator of Evagrin konsepts Limited in charge of running the creative firm’s activities at home and in the London Office. Having successfully served Commstrat Advertising and Evagrin Konsepts Limited for over 15 years; Michael launched Gogaga Group, a one stop creative and marketing communications powerhouse with #BrandNewThinking in July 2018. He is also the founder of Gogaga TV, a robust digital and Social Media TV platform with a network of various social media influencers and celebrities capable of making any campaign go viral in an instant. His passion for grooming talents has led him to facilitate various training programmes to shape the new generation. Michael is an unorthodox creative practitioner of the modern era, rebel against the convention and an innovative thinker